JOI Dresses at Nisei Week Fashion Runway!!

Shiho had the honor of presenting her JOI Luxe dresses to the Japanese American community at Nisei Week's Tanabata Festival in Little Tokyo, Los Angeles!  Models from Yoshitomo Kaneda's Hollywood Entertainment Academy (HWDEA) showcased Shiho's dresses with elegance and style, including three adorable child models wearing 2WJD graphic tees.

Kaneda is president of HWDEA, where students learn acting, singing, voice-over, dance, modeling and martial arts to break into the entertainment industry.  He was also featured in Mazda's recent commercial, as shown below!

Here are the photos from Nisei Week!

Japanese style, before the show!

For more information about HWDEA, click here to visit the website: www.hwdea.com
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Purses Just In for August!!

There two medium-sized purses are small enough to carry everywhere yet large enough to carry all your necessities on the go!  Each purse closes with a zipper and has two cute outer pockets with perforated details!  Also available in black.

 Metal studs show a girl's toughness for Fall!  These three purses have rows of studded details and extra buckles on the handles.  All close with a zipper and feature a smaller outer pocket with leather and stud zipper pull.

The tassel trend is still hot this season, especially the ones on these purses!  Two outer pockets on the sides of each purse close with a unique drawstring design.  Also available in white and black.  Come and check out these lovely purses at the 2WJD store!
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New Accessories for August!

Fall is coming and the trend is all about feathers!  Update your wardrobe with feathers attached to wooden and silver beads on a thin leather strip that can be worn as a headpiece, necklace, belt or even a bracelet!  Also available in salmon pink, baby blue, and magenta.

Knots give this belt a unique twist with tassels, which are extremely popular!  Wear this with stretch jeans or a  pretty dress!  Also available in white and tan.

Rose purses edged in black are so chic!  These are worn on the wrist with a short strap or on the shoulder with a longer strap.  Also available in black edged in white.

A pretty magenta and peach scarf for your neck!  Fall is the season for wearing scarves in a zillion different ways, so get ready to be creative!

I love the cool gray, black, ash, sky blue and white colors on this scarf!  The tassels and coins along the edges are a unique touch!

Hats can quickly add sophistication to an outfit or hide a bad hair day!  This straw fedora is lovely tan color for the fall season.

Make a powerful statement with this bold animal-print fedora!  Wear it with a black outfit, some bling, and a sassy attitude!  Come and check out our other new arrivals at the 2WJD store!

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New Shoes for August!

Jeffrey Campbell shoes are a shoe lover's must-have and every fashionista knows how hard they are to find!  Look sexy in these black lace-ups and unique wooden heel design!  Believe it or not, these shoes are very comfortable!

The 2WJD store just got a large shipment of J75 shoes for men!  Rock the streets in these comfortable sneaks with dog tags and gold embellishments!

Available in many colors with glossy or matte finish!  Come by the 2WJD store to check these and all the rest of the accessories out!
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You Are Invited to 2WJD's Store Party!!

Come join us at the 2WJD STORE in the urban artsy area of West LA called "Little Osaka" for our two year ANNIVERSARY PARTY!!  We will have LIVE music, fashion runways, FOOD catering, live ART paintings, and GIVEAWAYS!!  The store will have a HUGE sale and an EXCLUSIVE sample sale!  Also, we will be celebrating the artist G Webb's new EP release "Unleashed!" 

*Live music performances

*Fashion show runway

*Live art painting

*Poetry

*Food truck x catering

*Photo booth

*Huge store sale

*Exclusive JOI dress sample sale

*2WJD clothes GIVEAWAY!!

*RED CARPET for the media and artists!

Dress fashionably unique x artsy!!

Live Performances by

Asiah
Heavenly voice R&B/Gospel Singer who has been touring all over Japan for her passion- spreading her love for others... Her passion was recognized by Japanese TVs as an influential music artist in 2000 and has been working with Japan R&B Pioneer singer Double, well known DJ Tonk, Verbal, and more. Her pure and soulful voice is like an angel with a deep passion...

Living Stone
An extra ordinary Reggae band whose sound strikes deep into your souls of groove and freedom, puts you into the imagination of sounds of peace, where things in life supposed to be...
Living Stone has played with Morgan Heritage, Korn, Shiny Toy Guns, Midnight, Quinto Sol, Groundation, Tribal Seeds, Rufus Troutman, Christafari, and more...

G Webb
From Main stream, dance, Reggaeton to street hiphop, his lyric flows with varieties of his real life stories. From party, dance, sympathy, to Spiritual, he can give you the entertainment you need... G Webb has performed with Wu Tang Clan, DJ Quick, Kurupt, Lil Rob, Bone Thug, Glasses Molone, B-O-B, and more..

Will Rideau 
Addition to wide ranges of dancing skills, modeling and acting talent, he has worked in the TV & film productions with Jammie Foxx, Whitney Houston, Ms. Triniti, Quincy B, and more...


Live Poetry by

Joie Schmidt, author of "Dreams of the Heart", a compilation of poems about love, life, loss and inspiration, has been independently pursuing her writing dreams for the past four years. In October 2010, she was contacted by a publisher who discovered her online writing and offered a publishing deal. In January 2011, three months later, "Dreams of the Heart" was published. 

Live Opening by 

Gilmore
Bassist who has so many stories behind, finding real life in music with strings. Opening with real music- songs by Jimmy Hendrix. 

Saturday, July 30th, 2011 at the 2WJD store from 7:30PM to 10:00PM!!

1838 Sawtelle Blvd

Los Angeles, CA 90025

RSVP at our facebook event here: http://www.facebook.com/event.php?eid=235989626419487

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Viracocha In Store Now!!

The 2WJD store now carries a selection of Viracocha clothing, designed by the lovely Kyoko Nakatsubo.  The clothes are made exclusively in Japan and 2WJD is the only store on the west coast that carries this line!  Viracocha is sold in Isetan department store in Japan.  Most of the items are unique, one-of-a-kind pieces in the United States, so you will not be wearing the same clothes are your friends!  The clothes are 50s island inspired and have a Japanese cutesy and fun feel so they are sure to add a special touch to your wardrobe!

Viracocha's signature dress is a long, gray, jersey dress with an open back!  The open back is sexy and emphasizes your waist.  It is comfortable to slip on with a straw hat and wedge shoes for a day at the beach or going out shopping!

An especially fun piece is this high quality, Japanese-made denim, tie-front jacket embroidered with a banana and the words "Banana Split" on the back!  As all fashionistas know, Japanese denim is totally different from other mass produced denim with the beautiful wash, making it the best in the world.  The banana embroidery on this jacket is also highly detailed with such clean stitching and is just lovely!

These denim flared overalls have a cute vintage print detail on the inside lining!  The denim is also high quality Japanese-made material that is so soft, you never get the stiff, uncomfortable feeling of unworn denim.  The vintage print on the lining is of miniature bottles!

My favorites are these well-made, shirts with colorful knit details on the sleeves and inside of the pocket!  Something unusual is that the sleeves have a double lining, which is extremely luxurious.  On the black shirt alone are lime green and aqua blue stripes, magenta zig zags and black dot designs.  The pocket shows the same design.  Wow, a splash of color!  Available in black, light gray, and off white.

These beautiful leggings are spectacular and remind me of Harajuku in Japan where people dress up in fantastically bizarre fashions.  To make it wearable here, this will look best under a solid color dress!  Only the back of the  leggings the waistband and not in the front to fit women of all different sizes.

This is a good outfit to relax in!  Both pieces are made of a comfortable, super soft pile material with striped details on the inside of the hood, on the cuffs, and pockets.  A must have for the surfer chick or California bohemian!  Available in red and gray.

 Come check out the rest of Viracocha's clothing at the 2WJD store!
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New Accessories for June!

The 2WJD store received many cute accessories to go with your perfect summer outfit!  Check these out!

These ice cream cone earring studs sparkle with rhinestones and silver edging.  The pretty pastel pink, blue and yellow colors look sweet!

Three bold peacock feathers on each earring that can easily dress up any look!

These camera stud earrings sparkle with a single rhinestone in the lenses, perfect for a someone interested in photography or just cute earrings!  Also available in pale pink and cream white.

Yellow bows give these round, wooden stud earrings a sweet look.  Also available in pastel pink and pastel blue.

If you are ever in a situation when someone is angry at you or keeps talking too long, then just show them the ESC key ring, as though you had enough!  Also available in bubblegum pink.

This pretty ring is shining gold with the deer's spots and flower's petals delicately painted pastel pink.  It reminds me of Bambi and animal-shaped jewelry is adorable!  Also available in blue and white.

This leopard print set of six bangles is fierce!  Some of the bangles look like studs and you will look sexy and spicy!

This leaf bracelet wraps around your wrist and would look good for a daytime, boho chic look or to dress up a nighttime, elegant date look!

Headbands are definitely sexy this summer!  These are braided ribbon edged with gold, which is quite classy.  Also available in black with gold and brown with gold.

We have more accessories than the ones posted, so come visit the 2WJD store!
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